What the data and projections for our workforce suggest is that now is the time to get a lot smarter about who we hire and how we retain them. HR can drive the necessary changes starting right now. Here is my list of resolutions that will lead to cutting turnover in this new year, and into the future.
It is possible that many companies think early turnover is just “the cost of doing business.” My recent work with the U.S. Census Bureau makes clear that there are fewer new workers coming our way, so I think it is time that we get a lot smarter about who we hire and how we retain them. Here are four ideas that I promise will work because if you don’t address it now, turnover may just cost you your business.
When I speak at HR conferences, I often ask the group to raise their hands if they know who their worst five managers for turnover and engagement are. The great majority immediately raise a hand. So your worst performing managers are well-identified and are known to those who rank both above and below them.
Employee referrals are 4Xs more likely to be hired, save companies over $7,500 per hire, perform their jobs better than their peer employees…and most importantly for our purposes, stay longer. The fact is that gaining employee referrals matters especially in industries where good candidates can be rare.
Relying too heavily on survey vendor data can lead to misleading conclusions on your employee engagement numbers and benchmark comparisons. Instead, focus on tracking performance against your own historical metrics. It’s also essential to highlight the financial impact of turnover in clear terms—dollars, not just percentages—driving leadership toward real, actionable solutions.
The world’s leading nations have a new common enemy which is that we are all running out of workers. The metric is “birthrate”, and the U.S. is at an historic low of 1.6 in 2023. Then there is Russia. I was watching The Late Show with Steven Colbert which showed a clip from Russian TV that couldn’t possibly have been true. I Googled it and was shocked to see that it was.
Fortune published an interesting article recently about how HR’s role has stepped up due to people-centric issues like COVID-19, the subsequent labor upheaval, and remote work. Their point is that HR now finally has that coveted “seat at the table” that top HR execs have longed for during the past decade or two. The question is what big challenges HR tackles using that seat.
We long-time Floridians know the pre-hurricane drill, and as much as we have physical prep things to do, the emotional worries consume more of our energy. What I saw at Home Depot last night, beyond the long lines of customers buying sheets of plywood to board up their businesses and homes, were the happy faces, top-of-their-games politeness and genuine desire to be helpful to others. Somehow, we all found joy by being in the presence of others who felt their same trepidations.
Losing one technician for a month results in lost revenue greater than $60,000. So a client implemented a program where technicians earn double referral payouts after five new hire referrals because the net is significantly less than the $60,000 lost revenue per opening. By linking referral payouts to the actual cost of turnover, executives recognize that investing in employee referrals is a cost-effective way to reduce vacancies and minimize revenue loss.
Employee engagement strategies often fail due to over-reliance on surveys which many employees distrust. The key to success is recognizing that engagement goes beyond a simple survey score and ensuring executives and managers view engagement and retention as critical metrics that influence overall operational performance, especially through strong leader-employee relationships.